Cookie Policy
Last Updated: October 21st, 2026 · Effective Date: October 21st, 2026
- Introduction and Scope
- What Cookies and Similar Technologies Are
- How We Categorize Cookies
- Cookies Used on This Website
- Your Choices and How to Exercise Them
- Opt-Out Preference Signals (Global Privacy Control)
- Managing Cookies in Your Browser
- Industry Opt-Out Tools
- Cookies and Health Information
- Third-Party Websites and Partner Links
- Updates to This Policy
- Contact Us
1. Introduction and Scope
This Cookie Policy explains how Proads Solutions LTD ("we", "us" or "our") uses cookies and similar technologies on carecompare360.com and its subdomains (together, the "Website"). Please read it together with our Privacy Policy, which explains in more detail what information we collect and what rights you have.
The Website is directed to residents of the United States. Our practices are designed around U.S. state privacy laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA), and comparable laws in Colorado, Connecticut, Virginia, Texas, Oregon, Montana and other states. Where those laws apply, our approach is opt-out: you can direct us at any time to stop using analytics and advertising cookies, and we honor browser opt-out signals.
The Website does not target or market to individuals in the European Economic Area or the United Kingdom. Visitors from locations where prior consent is legally required will see a consent banner, and no analytics or advertising cookies are set until they affirmatively accept.
2. What Cookies and Similar Technologies Are
A cookie is a small text file that your browser places on your device when you visit a website. Cookies allow a website to recognize a returning browser, remember settings and measure how the website is used. We also use similar technologies:
- Pixels and web beacons: small pieces of code or transparent images that record when a page or element has loaded.
- Local storage: browser storage used to retain settings, such as your privacy choices.
- Tracking scripts: JavaScript that records technical and usage information.
- Server-side click logging: records created by our own tracking infrastructure when visitors arrive at or leave the Website.
For readability, we refer to all of these as "cookies" unless the distinction matters.
2.1 First-Party and Third-Party Cookies
First-party cookies are set by us on our own domain, including carecompare360.com. Because our subdomains share the same registrable domain as the main Website, browsers treat their cookies as first-party. We are responsible for these cookies.
Third-party cookies are set by other companies whose services we have added to the Website, such as Google. Those companies decide how they use the information they collect, and their own privacy policies govern that use.
3. How We Categorize Cookies
| Category | What It Does | Can You Turn It Off? |
|---|---|---|
| Strictly Necessary | Enables core functionality, security, load balancing and storage of your privacy choices. The Website cannot operate without these. | No |
| Analytics | Helps us understand, in aggregate, which pages are read and how visitors move through the Website, so we can improve our content. | Yes |
| Advertising and Measurement | Measures the performance of the advertising campaigns that bring visitors to the Website, and attributes referrals to partners. | Yes |
We place a cookie in the Strictly Necessary category only where the Website genuinely cannot function without it. We never classify advertising or analytics cookies as strictly necessary, however commercially useful they are.
4. Cookies Used on This Website
4.1 Strictly Necessary
| Name | Set By | Purpose | Duration |
|---|---|---|---|
| _shopify_essential | Shopify Inc. | Essential session state required for the storefront to operate | ~1 year |
| _secure_session_id | Shopify Inc. | Maintains a secure session across page loads | Session |
| _shopify_y | Shopify Inc. | Unique browser identifier supporting core storefront functionality | ~1 year |
| localization | Shopify Inc. | Stores the region and language used to render the page correctly | ~1 year |
| _cmp_a / _tracking_consent | Shopify Inc. | Records your privacy and tracking preferences so they persist across visits | ~1 year |
| consent_id | carecompare360.com | Records the privacy choices you have made and when you made them | 12 months |
Shopify provides the hosting platform for the Website. Shopify's cookie disclosures are available at shopify.com/legal/cookies.
4.2 Analytics
| Name | Set By | Purpose | Duration |
|---|---|---|---|
| _ga | Google LLC | Distinguishes unique browsers for aggregate usage measurement | 2 years |
| _ga_[CONTAINER-ID] | Google LLC | Retains session state for Google Analytics 4 | 2 years |
| _gid | Google LLC | Distinguishes browsers within a 24-hour window | 24 hours |
| _gat | Google LLC | Limits the rate of requests sent to Google Analytics | 1 minute |
4.3 Advertising and Measurement
| Name | Set By | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google LLC | Stores and attributes conversions arising from Google Ads campaigns | 90 days |
| _gcl_aw | Google LLC | Retains Google Ads click information for conversion attribution | 90 days |
| N/A | Google LLC (doubleclick.net) | Advertising measurement and attribution. Present only if Google's advertising features are enabled on our account. | 13 months |
4.4 Our Own Referral Tracking
We operate a self-hosted click tracking system (Binom) on servers located in the United States, reachable at carecompare360.com. It assigns each visit a random identifier so that we can attribute traffic to the advertising campaign that produced it and reconcile the compensation partners owe us. The identifier is not derived from, and cannot be reversed into, your name, email address or any other directly identifying detail. We hold no such details.
| Name | Set By | Purpose | Duration |
|---|---|---|---|
| _bn_click_id | carecompare360.com (first-party) | Random identifier assigned to a visit, used to attribute the visit to an advertising campaign and to a referral | 30 days |
| _bn_camp | carecompare360.com (first-party) | Stores the campaign and traffic-source parameters associated with the visit | 30 days |
| _bn_uid | carecompare360.com (first-party) | Distinguishes repeat visits from the same browser for deduplication and fraud detection | 12 months |
4.5 Cookies We Do Not Use
The Website does not currently use the Meta (Facebook) Pixel, TikTok Pixel, Snapchat Pixel, Taboola, Outbrain, Quora, NewsBreak, Microsoft Advertising or any other advertising or social media pixel beyond those listed in Section 4.3. If we add any, we will update this Cookie Policy before deploying it.
5. Your Choices and How to Exercise Them
5.1 Privacy Preference Control
The control on our Your Privacy Choices page lets you turn analytics and advertising cookies on or off by category. Strictly necessary cookies cannot be disabled, because the Website would not function without them. Your choice is stored on your device in a cookie, so if you clear your browser cookies, your preference is cleared too and you will need to set it again. Preferences apply per browser and per device.
5.2 Opting Out of Sale or Sharing
Some of our disclosures to advertising partners may qualify as a "sale" or "share" of personal information under California and other state laws. You can opt out on our Your Privacy Choices (Do Not Sell or Share My Personal Information) page, or by sending a Global Privacy Control signal (see Section 6).
5.3 If You Are Located Where Consent Is Required
Where the law requires prior consent, a banner appears on your first visit. It lets you accept all, reject all or choose by category, and refusing is as easy as accepting. We do not use pre-ticked boxes, and we do not treat continued browsing or scrolling as consent. Non-essential cookies are not set until you affirmatively choose them.
5.4 Effect of Opting Out
Turning off analytics and advertising cookies does not restrict your access to any content. Your experience will not be degraded, and you will not be charged differently. It may reduce our ability to measure the performance of our content and campaigns.
6. Opt-Out Preference Signals (Global Privacy Control)
The Website recognizes and honors the Global Privacy Control (GPC) signal. If your browser or a browser extension transmits GPC, we treat it as a valid instruction to opt out of the sale and sharing of personal information for that browser and to disable advertising cookies, with no further action required from you. Because the signal is tied to a specific browser on a specific device, you need to enable it separately in each browser and on each device. Information about GPC and supporting browsers is available at globalprivacycontrol.org.
6.1 Do Not Track
Some browsers offer a "Do Not Track" (DNT) setting. There is no common industry standard for how websites should respond to DNT signals, and we do not currently change our practices in response to them. We do honor GPC, which California law recognizes as an opt-out mechanism, and we honor the choices you make using the controls described in Section 5.
7. Managing Cookies in Your Browser
Independently of our controls, your browser lets you view, block and delete cookies.
| Browser | Where to Find Cookie Settings |
|---|---|
| Google Chrome | Settings → Privacy and security → Third-party cookies / Site data |
| Safari (macOS) | Settings → Privacy → Manage Website Data |
| Safari (iOS) | Settings app → Safari → Privacy & Security |
| Mozilla Firefox | Settings → Privacy & Security → Cookies and Site Data |
| Microsoft Edge | Settings → Cookies and site permissions |
| Opera | Settings → Privacy & security → Cookies and other site data |
Blocking all cookies will affect this Website and most others. Blocking strictly necessary cookies may prevent pages from loading correctly.
8. Industry Opt-Out Tools
The following tools let you opt out of interest-based advertising across many companies at once. They are operated by third parties, not by us.
| Tool | Covers | Link |
|---|---|---|
| DAA WebChoices | Digital Advertising Alliance participants (US) | optout.aboutads.info |
| NAI Opt-Out | Network Advertising Initiative members (US) | optout.networkadvertising.org |
| Google Ad Settings | Google personalized advertising | myadcenter.google.com |
| Google Analytics Opt-Out | Google Analytics measurement | tools.google.com/dlpage/gaoptout |
Opting out of interest-based advertising does not stop ads from appearing. They will simply be less tailored.
9. Cookies and Health Information
The Website discusses health conditions, treatments and prescription medications. Some state laws define "consumer health data" broadly enough to capture inferences drawn from online behavior. We have deliberately limited our use of cookies with this in mind:
- No cookie collects, infers or stores information about your health measurements, diagnoses, medications, prescriptions or treatment goals. The Website has no quiz, questionnaire, calculator or form.
- We do not build, buy or use advertising audience segments based on health conditions.
- We do not use geofencing around healthcare facilities, pharmacies or provider locations.
- We do not attach health-related terms to data sent to Google Analytics or Google Ads.
- We do not sell consumer health data.
Analytics cookies record which pages were viewed from a browser. We use that information in aggregate to choose content topics, not to infer anyone's health status or to target advertising based on health. Washington and Nevada residents with questions about consumer health data may email privacy@carecompare360.com with the subject line "Health Data Request".
10. Third-Party Websites and Partner Links
When you click a link to a telehealth provider, pharmacy or other partner, you leave the Website. The destination sets its own cookies under its own policies, and this Cookie Policy no longer applies. We do not control, and are not responsible for, the cookie or privacy practices of third parties. Links to partners may carry a click identifier that we generated, so that the partner can confirm the referral. We send partners no other information about you.
| Third Party | Their Privacy Policy |
|---|---|
| Google LLC | policies.google.com/privacy |
| Shopify Inc. | shopify.com/legal/privacy |
11. Updates to This Policy
We will update this Cookie Policy when the cookies we use, the law or our practices change, and we will revise the "Last Updated" date at the top. Material changes, such as adding a new advertising pixel, will be made visible on the Website and, where required, will trigger a fresh consent request.
12. Contact Us
- Company: Proads Solutions LTD, Unit B, First Floor, Broad Oak Farm Business Park, Redbrook Maelor, Whitchurch, United Kingdom, SY13 3AQ
- Privacy and cookie enquiries: privacy@carecompare360.com
- General enquiries: support@carecompare360.com
- Opt out of sale or sharing: Your Privacy Choices (Do Not Sell or Share My Personal Information)
California residents may also contact the California Privacy Protection Agency at cppa.ca.gov.